Is your marketing ready for where your business wants to go?
I work with established B2B businesses, typically turning over £5m to £25m, with ambitious plans for growth, or where marketing simply isn't delivering what the business needs. Many are founder-led or owner-managed, and most have grown through expertise, reputation and relationships.
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The businesses I work with usually start from one of two places. The question is different, but the need is the same: clear direction before committing more time, money or people.
What marketing strategy, capability and investment do we need to achieve our growth ambitions?
You've grown through referrals and relationships, and you know the next stage needs a more deliberate approach. Before you recruit, appoint an agency or spend more, you want to know what the business actually needs.
Is our current marketing strategy, capability and investment right for where the business is going next?
You have people, agencies and activity in place, but it's hard to see how the work connects to your business objectives. You want an independent, senior view before changing course or increasing budget.
In both cases there's often a decision pressing: a new market, a new hire, a new website, a change of agency. Sometimes the right answer isn't to act straight away. It's to step back and understand what the business needs first.
Trusted by CFOs. Valued by founders. Recommended by boards.
“We know marketing matters. We just need to know where to start.”
“We're investing in marketing. Is it focused on the things that will move the business?”
“Are we spending the right amount on the right things?”
“Are we all agreed on what marketing needs to achieve?”
I am happy to recommend Nikki to any SME looking to get their marketing properly understood, organised and effective. Nikki has worked with several companies where I am the non-executive Chairman and she has always been able to blend the strategic and the tactical to great effect.
My experience spans:
Still, the challenge your business is facing matters more to me than the sector it sits in.
I'm probably not the right choice if you're:
Every engagement starts with a Marketing Direction Diagnostic, including when the longer-term need is Fractional CMO support.
If you're not sure what you need yet, let's start with a conversation.
Book a discovery callNo obligation, just a conversation about your business.