What is the Marketing Point?
I surveyed 128 marketers and interviewed five business leaders to explore how each understands marketing's role, where expectations differ and what drives success.
Only 3% of marketers surveyed believed leaders and marketers had a clear, shared understanding of marketing's role.
From experience
I’m writing a series of articles on the marketing decisions I see leadership teams wrestle with: where to start, what to invest in and how marketing should support growth. Each one draws on 30 years in marketing, including eight as a Fractional CMO to established B2B businesses in sectors such as manufacturing, engineering, construction and professional services.
Read the articlesFollow my thinking
I share new observations and ideas on LinkedIn every week.
What is your business working through?
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