Good strategy doesn't happen in isolation. And it definitely doesn't deliver itself.
The networks I'm part of keep my thinking sharp and connect me with other business leaders. The specialists I work with make sure the strategy we agree actually gets delivered.
The right expertise, around the right table.
Lincsus helps group companies, SMEs and start-ups grow by connecting them with fractional C-suite, non-executive and advisory board executives, alongside business consultancy, market expansion and funding and investment support.
I work with Lincsus as a C-Suite Partner, bringing a strategic marketing perspective to businesses preparing for their next stage of growth.
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Invarah House is a peer advisory community for women in business: established women who lead companies, sit on boards, or build and advise businesses.
I'm a founding member. It's where I sharpen my own thinking with other women leading businesses, and where I share mine, including masterclasses for its members.
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I'm a member of the Institute of Directors and Global Chamber of Commerce. I also lead a regional group within The Slice Network, a community for marketing professionals, and have judged its industry awards.
These communities keep me close to what other leaders are dealing with right now, and that keeps my advice grounded in the real world.
My role is to set the direction and lead the work, including the research and customer insight that strategy is built on. When a business needs specialist delivery, I bring in trusted partners I've worked with over many years, including:
I brief them, guide them and keep their work connected to the agreed strategy, so you get specialist expertise without having to find, appoint and manage each partner yourself.
Some challenges call for two kinds of expertise. With Antoinette Chappell, a Fractional Thought Leadership Director and author of Copy that!, I offer the Strategic Marketing & Thought Leadership Review. It brings together marketing strategy and thought leadership to help businesses establish both direction and market authority.
If you're looking for strategic marketing advice or senior marketing leadership, let's start with a conversation.
Book a discovery callNo obligation, just a conversation about your business.
