Activity isn't the same as strategy
Many B2B businesses are doing plenty of marketing. But without clear direction behind it, more activity doesn't always bring better results.
The scorecard helps you step back and look at the strategic foundations underneath your marketing. The aim isn't the highest score. It's to see where your foundations are strong, where the gaps are and where a lack of clarity may be holding your marketing back.
3%
Only 3% of marketers think they and business leaders properly agree on what marketing is for.
From our research, What Is The Marketing Point?
Built on the Harmanie 5A Framework™
Five questions that sit underneath every good marketing decision.
The scorecard has five statements for each area. Most businesses are strong in some areas and have gaps in others. The scorecard shows you which are which.
- 1
AIM
What are you trying to achieve? - 2
AUDIENCE
Who are you trying to reach? - 3
ADVANTAGE
Why should they choose you? - 4
APPROACH
How are you going to reach them? - 5
ACTION
When are you actually going to do it?
What you'll get
A score for each of the five areas
So you can see where your foundations are strong and where the gaps are.
Your overall Marketing Success Score
A snapshot of your marketing maturity today, out of 100%.
Your marketing profile
One of four profiles that describes how your business is approaching marketing right now.
A short report on where to focus
Your lowest-scoring area, what it means and the questions to think through first.
Which of four marketing profiles fits your business?
Your results place your business in one of four profiles, each with its own next steps. The only way to find out yours is to take the scorecard.
Find out your profileHow it works
- 1
Answer 25 statements
Rate each statement from 1 to 5 based on what’s in place in your business today. It takes around 10 minutes.
- 2
Get your results
See your scores and marketing profile straight away, with a short report sent to your inbox.
- 3
Talk it through
If you’d like to explore your results, book a free 30-minute discovery call.
Ready to see where your marketing stands?
Ten minutes now could save months of marketing that isn't taking you anywhere. Rate each statement on what's in place today, not where you'd like it to be.
Coming soon. Leave your name and email and we’ll let you know when it’s ready.
Notify meQuestions
Who should complete it?
Anyone who has a clear view of how the business approaches marketing: a founder, MD, CEO, finance or sales director, or the person who leads marketing. Answer for the business as a whole, based on what’s in place today.
Is it free?
Yes. There’s no cost and no obligation.
How long does it take?
Around 10 minutes. There are 25 statements to rate, plus a few short questions about your business.
What if I don’t know the answer?
Choose “Don’t know”. It scores the same as “Not in place”, because not knowing is useful information in itself.
What happens to my answers?
Your answers are used to create your results and report. You can choose whether to receive occasional marketing insights. See our privacy policy for details.
What happens next?
Your results show where the gaps are. If you’d like to understand why they exist and what to prioritise, you can book a free 30-minute discovery call. For a deeper look, the Marketing Direction Diagnostic goes further.
Rather talk it through?
If you'd prefer to start with a conversation, book a free 30-minute discovery call.
Book a discovery callNo obligation, just a conversation about your business.