Strategic Marketing
& Thought
Leadership Review

We bring together two complementary areas of expertise: marketing strategy and commercial direction, with thought leadership and market authority.

Because a business can have a clear marketing strategy without being sufficiently visible, and the same is true in reverse: it can be highly visible without having a clear marketing strategy.

For sustainable growth, you need both.

That's why we've created the Strategic Marketing & Thought Leadership Review, bringing both perspectives together to help businesses get clearer on where their marketing should focus and what they need to become known for.

The starting point

Is your marketing ready for what comes next?

Growth, new markets, increasing investment, leadership change or succession can all change what a business needs from its marketing.

Yet businesses often jump straight to tactics: a new website, more leads, SEO, content, LinkedIn, another agency or a new marketing hire.

But first, there are more important questions:

The Review starts there.

• Your business has grown but your marketing hasn't evolved with it
• You're entering new markets, launching new products/services or changing direction
• You're investing in marketing but aren't confident it's focused in the right places
• You have a marketing team or external partners but need greater strategic direction
• You have significant expertise within the business that isn't sufficiently visible
• You're considering a major marketing investment and want clarity before committing
• Your experts have valuable knowledge but no interest in becoming content creators
• You're preparing for investment or exit and want your expertise to add to the value of your business

This isn't about doing more marketing. It's about making better marketing decisions.

1. 1Discovery
2. 2Stakeholder Interviews
3. 3Marketing & Authority Review
4. 4Strategy Workshop
5. 5Findings
6. 6Roadmap

We look at the business from both a strategic marketing and thought leadership perspective, bringing the findings together to provide clear, prioritised recommendations about what needs to happen next, in what order and why.

Want to explore the Review in more detail?

Download the full Strategic Marketing & Thought Leadership Review to see what's included and how the Review works.

Download the full Review

Two senior perspectives. One clear direction.

Nikki Harman

Marketing Strategist & Fractional CMO

Nikki has more than 30 years' marketing experience working alongside leadership teams across B2B businesses. She brings senior marketing judgement and commercial perspective, helping businesses make better decisions about their marketing direction, priorities and investment.

Antoinette Chappell

Fractional Thought Leadership Director

Antoinette has nearly two decades' experience as a language and communication specialist and is the author of Copy that! (2023). She works with founders and senior leaders preparing for growth or exit, identifying the knowledge, experience and points of view that genuinely differentiate them and turning hard-won expertise into credible market authority.

Investment

£5,495 + VAT*

The Review comes before the prescription.

We establish what your business needs first, so decisions about people, agencies, activity and investment can be made with greater clarity and confidence.

*Price is for one company and covers your UK marketing and market visibility. For groups, multiple brands or international markets, we'll agree the scope and price with you.

Ready to get started?

Book a complimentary 30-minute meeting with Nikki and Antoinette to explore whether the Strategic Marketing & Thought Leadership Review is the right place to start for your business.

Or, if you'd like to understand the Review in more detail first: