Book a CallStrategic Marketing & Thought Leadership Review
Clear direction for your marketing.
Visible authority for your experts.
The Strategic Marketing & Thought Leadership Review is a collaboration between Nikki
Harman, Founder of Harmanie Marketing and Fractional CMO, and Antoinette Chappell,
Fractional Thought Leadership Director and author of Copy that!.
We bring together two complementary areas of expertise: marketing strategy and
commercial direction, with thought leadership and market authority.
Because a business can have a clear marketing strategy without being sufficiently visible.
And it can be highly visible without having a clear marketing strategy.
For sustainable growth, you need both.
That's why we've created the Strategic Marketing & Thought Leadership Review,
bringing both perspectives together to help businesses get clearer on where their
marketing should focus and what they need to become known for.
Strategic Marketing & Thought Leadership Review
Is your marketing ready for what comes next?
Growth, new markets, increasing investment, leadership change or
succession can all change
what a business needs from its marketing.
Yet businesses often jump straight to HOW: a new website, more leads, SEO, content,
LinkedIn,
another agency or a new marketing hire.
But first, there are more important questions:
Where are we now?
What are we trying to achieve?
Who do we need to influence?
Why should they choose us?
The Review starts there.
Strategic Marketing & Thought Leadership Review
Is the Review right for your business?
The Review is designed for established B2B businesses at a point of growth,
change or increasing complexity.
It could be right for you if:
Your business has grown but your marketing hasn't evolved with it.
You're entering new markets, launching new products/services or changing direction.
You're investing in marketing but aren't confident it's focused in the right places.
You have a marketing team or external partners but need greater strategic direction.
You have significant expertise within the business that isn't sufficiently visible.
You're considering a major marketing investment and want clarity before committing.
Your experts have valuable knowledge but no interest in becoming content creators.
This isn't about doing more marketing.
It's about making better marketing decisions.
Strategic Marketing & Thought Leadership Review
What does the Review involve?
The Review takes your business through a structured process:
Discovery
Stakeholder Interviews
Marketing & Authority Review
Strategy Workshop
Findings
Roadmap
We look at the business from both a strategic marketing and thought leadership perspective, bringing the findings together to provide clear, prioritised recommendations about what needs to happen next, in what order and why.
Want to explore the Review in more detail?
Download the full Strategic Marketing & Thought Leadership Review to see what's included and how the Review works.
Strategic Marketing & Thought Leadership Review
Two senior perspectives. One clear direction.
Nikki Harman
Fractional CMO & Senior Marketing Leader
Nikki has more than 30 years' marketing experience working alongside leadership teams across B2B businesses. She brings senior marketing judgement and commercial perspective, helping businesses make better decisions about their marketing direction, priorities and investment.
Antoinette Chappell
Fractional Thought Leadership Director
Antoinette has nearly two decades' experience as a language and communication specialist and is the author of Copy that! (2023). She works with founders and senior leaders preparing for growth or exit, identifying the knowledge, experience and points of view that genuinely differentiate them and turning hard-won expertise into credible market authority.
Investment
£5,495 + VAT
The Review comes before the prescription.
We establish what your business needs first, so decisions about people, agencies, activity and investment can be made with greater clarity and confidence.
Ready to take the
next step?
If your business is at a point of growth, change or increasing complexity, book a complimentary 30-minute meeting with Nikki and Antoinette to explore whether the Strategic Marketing & Thought Leadership Review is the right place to start.
Or, if you'd like to understand the Review in more detail first: