HARMANIE MARKETING
Online & Off-line Marketing
Testimonials
Marketing Review
Marketing Proposal
Marketing Support
Monitoring Results
Marketing Rates
Inbound Marketing
Inbound marketing is about using various methods to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring and inbound marketing is about creating and sharing content online. By creating content specifically designed to appeal to your ideal customers, inbound attracts qualified prospects to your business and keeps them coming back for more.
Outbound Marketing
Outbound marketing is what would generally be considered traditional marketing practices. An advertiser presents their message to the audience using paid media and an array of advertising channels, In short they push their message out while the audiences may not actually be looking for it.
What is The Process?
Harmanie Marketing can provide the whole marketing package from consultancy through to on-going management and can offer support throughout the various stages of your company growth. You may have an existing marketing department in place that needs strategic direction, or a fresh pair of eyes to review why you are not achieving your desired results or simply need to outsource your marketing so that you don’t have to juggle it all yourself. We cover everything from marketing reviews, proposals, market research, marketing strategy and planning through to management support and regular measurement of your results.
1. Marketing Review
This is a detailed fact finding exercise to learn more about your business and extract all key information. It will be achieved by spending time in your business and meeting with the various individuals and key stakeholders involved. A series of key questions will be worked through and will help gain a better understanding of the company. We will review previous and existing marketing activities and results to create the foundation to form an effective future strategy.
2. Marketing Proposal
Once the marketing review has been completed, the information will be analysed to create the marketing proposal. This proposal includes areas such as: market research, target audience and persona development, objectives, website recommendations, competitor review, inbound marketing channels such as organic search, content marketing, social media and lead generation, outbound channels such as tradeshows, marketing collateral and email. It will also consider customer acquisition and retention tactics and measurement (KPIs) to monitor results.
3. Management Support
Once the marketing proposal has been reviewed and agreed, Harmanie Marketing is able to provide on-going monthly marketing support to implement the plan. This can cover areas such as: branding, re-vamping or building a new website, search engine optimization (SEO), social media campaign and management, content ideas, copywriting, implementing a lead generation platform, building mailing lists and execution of email marketing campaigns, management of 3rdparty suppliers and more.
4. Monitoring Results
Once the plan has been implemented, it is important to regularly review and monitor the results against agreed KPIs (key performance indicators). Continual analysis will ensure that all areas of your marketing activity are working and can be tweaked if required. It allows for on-going development and evolution to ensure continued results in line with your business objectives.
5. Marketing Rates
Harmanie Marketing fees are charged on time based pricing and different day rates are applied to Consultancy and Management work, depending on the length and nature of the project.