HARMANIE MARKETING
Marketing Consultancy & Management
Harmanise your business with effective marketing
Need an injection of direction?
We can help with strategy, planning and execution. Services include:
- Marketing Reviews
- Market Research
- Marketing Strategy
- Branding
- Websites
- Content Marketing
- Social Media
- Integrated Campaigns
- Email Marketing
- Marketing Management
- Review & Measurement
- Budget Management
The most effective digital marketing strategies adopt an integrated approach using inbound and outbound methods to reach your target audience. The challenge is knowing which combination of tactics will work best for your brand.
Inbound Marketing
Let your marketing do the hard work for you. Inbound marketing involves using a range of techniques to attract potential customers to your brand, rather than having to fight for their attention.
Outbound Marketing
Outbound marketing is what would generally be considered ‘traditional’ marketing.
Advertisers (that’s you and your brand) push messages out to unsuspecting audiences who may or may not be interested, using a range of advertising channels.
Those who are interested will respond and hopefully go on to become loyal customers.
What We Offer?
At Harmanie Marketing, we can provide you with the whole marketing package, from consultancy to on-going management. We’ll offer support throughout the various stages of your company’s growth.
Is your marketing department in need of strategic direction? Do you need help juggling all the balls and want to outsource your marketing function?
For companies answering yes to any of these questions, we’re here to help. We cover everything from marketing reviews, proposals, market research, marketing strategy and planning through to management support and regular measurement and evaluation of your results.
1. Marketing Review
This is a detailed fact finding exercise to learn more about your business and extract all key information. It will be achieved by spending time in your business and meeting with the various individuals and key stakeholders involved. We’ll need to ask you a range of probing questions which will help us gain a better understanding of the company. Then, we’ll review previous and existing marketing activities and results to create the foundations of an effective future strategy.
2. Marketing Proposal
Once the marketing review has been completed, it will be analysed and used as the basis of our marketing proposal. This proposal includes areas such as: market research, target audience and persona development, objectives, website recommendations, competitor review, inbound marketing channels such as organic search, content marketing, social media and lead generation, outbound channels such as tradeshows, marketing collateral and email. It will also consider customer acquisition and retention tactics and measurement (KPIs) to monitor results.
3. Management Support
Once you’ve reviewed and agreed the marketing proposal, we can provide on-going monthly marketing support to implement the plan. This can cover areas such as: branding, re-vamping or building a new website, search engine optimization (SEO), social media campaign and management, content ideas, copywriting, implementing a lead generation platform, building mailing lists and execution of email marketing campaigns, management of 3rd party suppliers and more.
4. Monitoring Results
Once the plan has been implemented, it is important to regularly review and monitor the results against agreed KPIs (key performance indicators). Continual analysis will ensure that all areas of your marketing activity are working and can be tweaked if required. It allows for on-going development and evolution to ensure continued results in line with your business objectives.
5. Marketing Rates
At Harmanie Marketing, our fees are charged on a time-based pricing model. Different day rates are applied to consultancy and management work, depending on the length and nature of the project.